Burst Your Bubble: BK Burger Shots
Burst Your Bubble, Gender, Pop Culture, Sex & Sexuality June 28th. 2008, 9:53pmUpdate: I found the video!
In their years-long quest to piss off every female on the planet, Burger King has unveiled a new incredibly offensive advertisement for their burger shots–mini hamburgers that come in packs of two or six.
Unfortunately, after an hour of internet research, I figured out that these burger shots are currently only available in select markets like Providence and Denver so not many people know about the burgers or the ads yet. I cannot find a video clip anywhere, but if you visit this website you can see screen shots of the stupidity. On a related note, as I was searching the web for “burger shots” I found out that the phrase is a derogatory term for photos of female genitalia and/or the act of punching a woman in the vaginal area. Way to go, Burger King. You might want to rethink the name before unveiling these globally.
Anyway, here’s the lowdown on the ad: Two average guys are sitting on a bench, one eating a large BK burger and one who cracks open a package of two small burger shots. Immediately, a beautiful woman (with cleavage aplenty!) appears and starts cooing over the burgers. As the camera pans back and forth between the man and woman, more women keep popping up until he’s surrounded by seven women who are very excited about his burgers. At first, I thought the ad was poking fun at the played out scenario of women fawning over men with babies because one of the women exclaims “ooo! Look at the little burgers.” But there’s a ton of sexual innuendo too that makes the ad even more creepy and stupid. Besides the cleavage, many of the women are borderline moaning in this ad and some reach out to touch the guy’s lap. Another woman says “I just wanna squeeze them” as the average Joe holds his pair of burgers proudly in the air. As this ad plays over and over on TV, I’m beginning to think of this guy’s burger shots as little beefy testicles…shudder.
I will post a link to the video, if it ever makes it online.
June 29th, 2008 at 9:27 am
Just the name alone is offensive, like you said - who wants to be punched in the vagina? Maybe it’s the prejudicial vegetarian in me but meat eating men are far more retarded than non-meat eating men. I’m sure all the burger king execs are meatheads. Hahahahaha. Hum.
November 30th, 2008 at 9:53 pm
Quite being a bitch. Not everything revolves around women.
March 28th, 2009 at 6:08 pm
Oh please its just a commercial.. sure its stupid in its own way but its still just a commerical! This is exactly why we are such a PC society because people get all bent over such stupid things! My suggestion to you if it bothers you dont patron the place but blogging about it just brings more attention to it!
April 2nd, 2009 at 3:45 pm
This commercial makes me want to punch the “King” in the face. Go to hell, Burger King. Portrayals of women in the media like this contribute to the idiotic view that women are weak and mindless.
Anyone who brings up the “overly PC” argument is just as ignorant and careless as the market research (if there was ANY done) done by Burger King.
I used to eat there when I wanted fast food. Now it makes me sick. STAND UP FOR WHAT IS RIGHT BY REFUSING TO FUND THEIR SEXISM. Don’t pacify yourselves with fallacious arguments. Blogging about this will hopefully bring more attention to this outrage - and people will see what they are encouraging when they eat at BK.
April 4th, 2009 at 6:24 pm
My initial reaction was BK was reflecting the common phenomenon of girls, usually at the park, a downtown square, or wherever, fawning over some guy’s puppy, as in baby dog. This has happened to me personally on three separate occasions, the last of which I admit I tried to milk for all it was worth.
I don’t think this works any perception of women being “weak” or “mindless”, so much as, maybe, extra-sensitive, more sentimental, and overly emotional, compared to the usual lunkhead frat boy crowd which is the obvious target market for sliders.
There are so many things to be justifiably irritated at BK’s stupid recent ad campaigns (I’ll hold the King down while you kick him), but IMO this isn’t one of them.